Will your elevator pitch leave you stuck on the ground floor, or will it take you to the C-Suite? Our guest today can tell you in a matter of seconds.

Chala Dincoy is known as The Repositioning Expert, and she helps professional service companies change their messaging to attract more decision makers. In her former life Chala was an award-winning marketer at companies such as Pepsi, Pizza hut, Frito Lay, Diago, Playtex and BIC Inc, and during those years she was pitched by the best, and the worst, in a variety of industries. Today it is her mission to help companies determine and verbalize their super-niche.

Listen in today while Michael and Chala discuss the critical importance of word choice, and even take a stab at Michael’s pitch! Spoiler alert, Michael needed a LOT of help!

Learn More: http://www.repositioner.com

Chala’s Books:

Gentle Marketing: A Gentle Way to Attracts Loads of Clients https://amzn.to/333XBMx

How to Win Friends the Way Apple Wins Customers https://amzn.to/2FYKCmA

How to Make Anyone Like You in 7 Seconds or Less https://amzn.to/367jKvt

Email: chala@repositioner.com

FB: TheRepositioningExpert

YouTube: chaladincoy

Twitter: @Chala_Dincoy

Instagram: @cdincoy

LinkedIn: ChalaDincoy